OneMall: One Architecture, More Scenarios -- End-to-End Generative Recommender Family at Kuaishou E-Commerce

In the wave of generative recommendation, we present OneMall, an end-to-end generative recommendation framework tailored for e-commerce services at Kuaishou. Our OneMall systematically unifies the e-commerce's multiple item distribution scenarios, such as Product-card, short-video and live-streaming. Specifically, it comprises three key components, aligning the entire model training pipeline to the LLM's pre-training/post-training: (1) E-commerce Semantic Tokenizer: we provide a tokenizer solution that captures both real-world semantics and business-specific item relations across different scenarios; (2) Transformer-based Architecture: we largely utilize Transformer as our model backbone, e.g., employing Query-Former for long sequence compression, Cross-Attention for multi-behavior sequence fusion, and Sparse MoE for scalable auto-regressive generation; (3) Reinforcement Learning Pipeline: we further connect retrieval and ranking models via RL, enabling the ranking model to serve as a reward signal for end-to-end policy retrieval model optimization. Extensive experiments demonstrate that OneMall achieves consistent improvements across all e-commerce scenarios: +13.01\% GMV in product-card, +15.32\% Orders in Short-Video, and +2.78\% Orders in Live-Streaming. OneMall has been deployed, serving over 400 million daily active users at Kuaishou.

OneMall: One Model, More Scenarios -- End-to-End Generative Recommender Family at Kuaishou E-Commerce

In the wave of generative recommendation, we present OneMall, an end-to-end generative recommendation framework tailored for e-commerce services at Kuaishou. Our OneMall systematically unifies the e-commerce's multiple item distribution scenarios, such as Product-card, short-video and live-streaming. Specifically, it comprises three key components, aligning the entire model training pipeline to the LLM's pre-training/post-training: (1) E-commerce Semantic Tokenizer: we provide a tokenizer solution that captures both real-world semantics and business-specific item relations across different scenarios; (2) Transformer-based Architecture: we largely utilize Transformer as our model backbone, e.g., employing Query-Former for long sequence compression, Cross-Attention for multi-behavior sequence fusion, and Sparse MoE for scalable auto-regressive generation; (3) Reinforcement Learning Pipeline: we further connect retrieval and ranking models via RL, enabling the ranking model to serve as a reward signal for end-to-end policy retrieval model optimization. Extensive experiments demonstrate that OneMall achieves consistent improvements across all e-commerce scenarios: +13.01\% GMV in product-card, +15.32\% Orders in Short-Video, and +2.78\% Orders in Live-Streaming. OneMall has been deployed, serving over 400 million daily active users at Kuaishou.

CSMCIR: CoT-Enhanced Symmetric Alignment with Memory Bank for Composed Image Retrieval

Composed Image Retrieval (CIR) enables users to search for target images using both a reference image and manipulation text, offering substantial advantages over single-modality retrieval systems. However, existing CIR methods suffer from representation space fragmentation: queries and targets comprise heterogeneous modalities and are processed by distinct encoders, forcing models to bridge misaligned representation spaces only through post-hoc alignment, which fundamentally limits retrieval performance. This architectural asymmetry manifests as three distinct, well-separated clusters in the feature space, directly demonstrating how heterogeneous modalities create fundamentally misaligned representation spaces from initialization. In this work, we propose CSMCIR, a unified representation framework that achieves efficient query-target alignment through three synergistic components. First, we introduce a Multi-level Chain-of-Thought (MCoT) prompting strategy that guides Multimodal Large Language Models to generate discriminative, semantically compatible captions for target images, establishing modal symmetry. Building upon this, we design a symmetric dual-tower architecture where both query and target sides utilize the identical shared-parameter Q-Former for cross-modal encoding, ensuring consistent feature representations and further reducing the alignment gap. Finally, this architectural symmetry enables an entropy-based, temporally dynamic Memory Bank strategy that provides high-quality negative samples while maintaining consistency with the evolving model state. Extensive experiments on four benchmark datasets demonstrate that our CSMCIR achieves state-of-the-art performance with superior training efficiency. Comprehensive ablation studies further validate the effectiveness of each proposed component.

SMILE: SeMantic Ids Enhanced CoLd Item Representation for Click-through Rate Prediction in E-commerce SEarch

With the rise of modern search and recommendation platforms, insufficient collaborative information of cold-start items exacerbates the Matthew effect of existing platform items, challenging platform diversity and becoming a longstanding issue. Existing methods align items' side content with collaborative information to transfer collaborative signals from high-popularity items to cold-start items. However, these methods fail to account for the asymmetry between collaboration and content, nor the fine-grained differences among items. To address these issues, we propose SMILE, an item representation enhancement approach based on fused alignment of semantic IDs. Specifically, we use RQ-OPQ encoding to quantize item content and collaborative information, followed by a two-step alignment: RQ encoding transfers shared collaborative signals across items, while OPQ encoding learns differentiated information of items. Comprehensive offline experiments on large-scale industrial datasets demonstrate superiority of SMILE, and rigorous online A/B tests confirm statistically significant improvements: item CTR +1.66%, buyers +1.57%, and order volume +2.17%.

GRADE: Personalized Multi-Task Fusion via Group-relative Reinforcement Learning with Adaptive Dirichlet Exploratio

Overall architecture of the personalized multi-objective ranking system. It comprises: (1) a Feature Center and Prerank Model for initial feature processing and candidate generation; (2) a Multi-Task Learning (MTL) model predicting various user feedback signals; (3) a Multi-Task Fusion (MTF) module (our proposed GRADE framework) that learns personalized weights ($w_1, \dots, w_n$); these weights are then applied to calculate final scores and sorted to generate a blended ranking by the Blended Ranking Model, which ultimately delivers results to users.

InfoGain-RAG: Boosting Retrieval-Augmented Generation via Document Information Gain-based Reranking and Filtering

Retrieval-Augmented Generation (RAG) has emerged as a promising approach to address key limitations of Large Language Models (LLMs), such as hallucination, outdated knowledge, and lacking reference. However, current RAG frameworks often struggle with identifying whether retrieved documents meaningfully contribute to answer generation. This shortcoming makes it difficult to filter out irrelevant or even misleading content, which notably impacts the final performance. In this paper, we propose Document Information Gain (DIG), a novel metric designed to quantify the contribution of retrieved documents to correct answer generation. DIG measures a document's value by computing the difference of LLM's generation confidence with and without the document augmented. Further, we introduce InfoGain-RAG, a framework that leverages DIG scores to train a specialized reranker, which prioritizes each retrieved document from exact distinguishing and accurate sorting perspectives. This approach can effectively filter out irrelevant documents and select the most valuable ones for better answer generation. Extensive experiments across various models and benchmarks demonstrate that InfoGain-RAG can significantly outperform existing approaches, on both single and multiple retrievers paradigm. Specifically on NaturalQA, it achieves the improvements of 17.9%, 4.5%, 12.5% in exact match accuracy against naive RAG, self-reflective RAG and modern ranking-based RAG respectively, and even an average of 15.3% increment on advanced proprietary model GPT-4o across all datasets. These results demonstrate the feasibility of InfoGain-RAG as it can offer a reliable solution for RAG in multiple applications.

DiffusionGS: Generative Search with Query Conditioned Diffusion in Kuaishou

Personalized search ranking systems are critical for driving engagement and revenue in modern e-commerce and short-video platforms. While existing methods excel at estimating users' broad interests based on the filtered historical behaviors, they typically under-exploit explicit alignment between a user's real-time intent (represented by the user query) and their past actions. In this paper, we propose DiffusionGS, a novel and scalable approach powered by generative models. Our key insight is that user queries can serve as explicit intent anchors to facilitate the extraction of users' immediate interests from long-term, noisy historical behaviors. Specifically, we formulate interest extraction as a conditional denoising task, where the user's query guides a conditional diffusion process to produce a robust, user intent-aware representation from their behavioral sequence. We propose the User-aware Denoising Layer (UDL) to incorporate user-specific profiles into the optimization of attention distribution on the user's past actions. By reframing queries as intent priors and leveraging diffusion-based denoising, our method provides a powerful mechanism for capturing dynamic user interest shifts. Extensive offline and online experiments demonstrate the superiority of DiffusionGS over state-of-the-art methods.

OneSug: The Unified End-to-End Generative Framework for E-commerce Query Suggestion

Query suggestion plays a crucial role in enhancing user experience in e-commerce search systems by providing relevant query recommendations that align with users' initial input. This module helps users navigate towards personalized preference needs and reduces typing effort, thereby improving search experience. Traditional query suggestion modules usually adopt multi-stage cascading architectures, for making a well trade-off between system response time and business conversion. But they often suffer from inefficiencies and suboptimal performance due to inconsistent optimization objectives across stages. To address these, we propose OneSug, the first end-to-end generative framework for e-commerce query suggestion. OneSug incorporates a prefix2query representation enhancement module to enrich prefixes using semantically and interactively related queries to bridge content and business characteristics, an encoder-decoder generative model that unifies the query suggestion process, and a reward-weighted ranking strategy with behavior-level weights to capture fine-grained user preferences. Extensive evaluations on large-scale industry datasets demonstrate OneSug's ability for effective and efficient query suggestion. Furthermore, OneSug has been successfully deployed for the entire traffic on the e-commerce search engine in Kuaishou platform for over 1 month, with statistically significant improvements in user top click position (-9.33%), CTR (+2.01%), Order (+2.04%), and Revenue (+1.69%) over the online multi-stage strategy, showing great potential in e-commercial conversion.

A Comprehensive Survey on Cross-Domain Recommendation: Taxonomy, Progress, and Prospects

Recommender systems (RS) have become crucial tools for information filtering in various real world scenarios. And cross domain recommendation (CDR) has been widely explored in recent years in order to provide better recommendation results in the target domain with the help of other domains. The CDR technology has developed rapidly, yet there is a lack of a comprehensive survey summarizing recent works. Therefore, in this paper, we will summarize the progress and prospects based on the main procedure of CDR, including Cross Domain Relevance, Cross Domain Interaction, Cross Domain Representation Enhancement and Model Optimization. To help researchers better understand and engage in this field, we also organize the applications and resources, and highlight several current important challenges and future directions of CDR. More details of the survey articles are available at https://github.com/USTCAGI/Awesome-Cross-Domain Recommendation-Papers-and-Resources.

DV-FSR: A Dual-View Target Attack Framework for Federated Sequential Recommendation

Federated recommendation (FedRec) preserves user privacy by enabling decentralized training of personalized models, but this architecture is inherently vulnerable to adversarial attacks. Significant research has been conducted on targeted attacks in FedRec systems, motivated by commercial and social influence considerations. However, much of this work has largely overlooked the differential robustness of recommendation models. Moreover, our empirical findings indicate that existing targeted attack methods achieve only limited effectiveness in Federated Sequential Recommendation (FSR) tasks. Driven by these observations, we focus on investigating targeted attacks in FSR and propose a novel dualview attack framework, named DV-FSR. This attack method uniquely combines a sampling-based explicit strategy with a contrastive learning-based implicit gradient strategy to orchestrate a coordinated attack. Additionally, we introduce a specific defense mechanism tailored for targeted attacks in FSR, aiming to evaluate the mitigation effects of the attack method we proposed. Extensive experiments validate the effectiveness of our proposed approach on representative sequential models.